Hiring a Search Engine Marketing company can go a long way in the promotion of your website. Here are some reasons why it helps:
SEM is cumbersome and complicated. It can be however done efficiently by an expert.
SEM experts have a deep understanding of the intricacies of search engines. They use this knowledge to the fullest to make the most for your website.
The price of professional search engine marketing services is almost always far lower than other forms of advertising and it offer a quick return on investment.
It is very important that SEM is done ethically, or your website may end up being banned. SEM experts are aware of this and they make sure no trouble is encountered.
SEM experts not only work towards bringing your website on the top in search engines, but explore all other ways to market your website.
Thus, it is in your best interests to hire a SEM expert to promote your website.
Today at SMX west there was a discuss about the things that are over hyped in SEO. Google’s Page rank factor was the most discussed one in that session. Google’s Director of Research, Peter Norvig said that Page Rank has just got eye catching name and is over hyped, he also said that PR probably needs a new name.
Have a look at the discussion:
One thing that I think is still overhyped is PageRank. People think, yeah, you do this computation on the web graph and then you just order all the pages by that [PageRank]. Yes, that computation is important but it’s just one of many things. And people say, “Oh, well you’re stuck if you don’t have that.” We never felt that way. We never felt that it was such a big factor. It’s got the catchy name and the name recognition, but we’ve always looked at all the available data….
There is this confusion that there’s this one component that’s called PageRank, but the whole thing [Google's algorithm] has [also] been called that. That was a mistake. We need some better branding.
We all know that Google has already tried to de-emphasize the Page rank factor several times but Google didn’t succeed in that.
Facebook, Orkut, Twitter, Hi5… in the already cluttered world of social networking comes along another. Google has launched Google Buzz, integrated into its highly popular email interface, Gmail. It not only lets you share a piece of text, but images, videos, links, all in the framework of the Gmail interface. It is being seen as a toned down, downgraded version of Google Wave, which hasn’t really caught on yet. What is catching the fancy of most people is the integration of Google maps and the fact that Buzz can be used easily via a mobile device.
Google has been making many changes ever since the launch of Google. With the view of making things easier for users, Buzz was launched with the feature that you would be automatically following the people you chat with. Based on user feedback, this has now been changed and the user will now be asked before he/she follows other users.
Although Buzz is now also being seen as an invasion of privacy, it remains to be seen if it really can catch up with Facebook and Twitter.
Google and Yahoo logos have always been a topic of discussion. They are always based on the current topic. Something interesting was seen in the past week. While Bing stuck to an Olympic themed logo, Yahoo and Ask went all out with pretty Valentine logos. And Google came up something even more fascinating. It came up with a logo which had both the Olympic and Valentine flavors. Very unique.
The incredibly popular, Skype which allows users to make voice calls over the Internet, will now be available on HDTVs. Skype has announced that in 2010, their software will be available on HDTVs of Panasonic and LG. 720p HD quality video calling will be delivered at thirty frames a second and with a resolution of 1280 x 720. People can now make HD voice+video calls on an HD TV with an internet connection, for example the LG 26 inch LCD and Plasma HDTV and the Panasonic 201 Viera Cast HDTV.
The software will already be embedded into Panasonic’s 2010 VIERA CAST-enabled HDTVs and LG’s new line of LCD and plasma HDTVs. Pretty cool, as you can now talk to your friends and family who live far away, right from the comfort of your bedroom or living room, without using a PC. But there’s a catch. A webcam is not included. Users will have to buy HD webcams, which Panasonic and LG will make, with prices up to $200.
But with the interest in HD TV escalating, this new gadget may work, and will surely be interesting to use.
The global search engine scene has always been very competitive. This is so because advertising through search engine, pioneered by Google, has become a very huge source of revenue for companies involved in the business of search like Google, Microsoft, and Yahoo! etc. Therefore, the competing teams behind the major search engines in the market are constantly trying their best so that they can outsmart their counterparts and achieve a higher percentage of the global market share. Google is still at the top of the pecking order with a little more than three-fourth of the market share. Yahoo! has still maintained its second place with 11.75% of the market share. But the most noticeable point is that Microsoft’s Bing has risen to the third spot with a market share of 10%.
This shows us that the hotly contested search market is going through change due to a major shakeout. With its recent self re-invention, Microsoft has found itself again a major player in the market. Bing remains the smallest of the big three, but with its lightning fast product cycle, and friendly interface, not to mention strong search results; it seems only a short time until it finds a comfortable role as the second largest.
Bing’s momentum appears to be building both in terms of traffic and public acceptance. That is in part due to clever implementations of visual search and other shortcut tricks that make it more likely a search query will return exactly the factual information one is requesting. While Google may still dominate the sector, even if Bing becomes a strong second player in the space, that could mean a huge revenue boost for Microsoft.
The growing success of Bing asks the question – why is Yahoo losing share? The company will actually shut down its search algorithms sometime next year in favor of using the algorithms designed by Microsoft that power Bing. The most obvious reason for its declining share is that Bing is eating its lunch, a situation that Yahoo probably hoped would not occur when she signed the search engine licensing and advertising revenue sharing deal with Microsoft last summer. Bing has been making strong gains in the lucrative shopping vertical, a search space where Yahoo has long been the largest player.
For Yahoo, the risk of a total collapse in search is something the company has yet to contemplate but could possibly become a reality if Bing picks up considerable steam and Yahoo ends up trapped in a contract that hems in its ability to innovate in the search space. Apart from the big three, two other prominent but less popular search engines, Cuil and Ask are determined to fight harder and carry their search engine to the top.
Google has again come with something very unique. This New Year, the search engine giant is wishing web surfers in a very different and special way. Go to google.com and click on “I’m feeling lucky” without putting any search term. And voila! The graphics could have been better, considering it is Google after all, but we still think it is a great idea.
Search Engine Optimization is a great tool for the webmasters all around the world. In a way, the concept of SEO gives them ideas for maintenance and development of the website that they manage. But for the webmasters, the user friendliness index of the website is another very important issue. It is an absolute must to ensure that a visitor does not feel either in awe of the website you have created or gets disappointed with the low quality of information and a haphazard user interface. If you are the webmaster of a commercial website for some business or service, you must note that these are the kind of things which put off a potential buyer.
So let us look at how Search Engine Optimization and creation of user friendly websites go hand in hand, how their motives are basically the same. continue reading »
The PPC ie the Pay Per Click campaign surely is a great advantageous tool to give a boost to your business and direct relevant traffic towards your website. It works this way: Whenever a potential customer will seek out for something in a search engine, the link to your website will appear amongst the “Sponsored Results”. The advertiser or you ie the business owner needs to pay the host only when a user clicks on the link, and not for just displaying the link. continue reading »
Search engine optimization (SEO) is a consequence of the ever-rising status of search engines around the globe. It includes all practices and techniques intended to improve the quantity as well as the quality of traffic to a web site from search engines, through natural or artificial (involving mathematical algorithms) search results. To accomplish this, search engine optimizers/consultants must be aware of the intricate mathematics that goes behind the design of the search engines, as well as the basic psychology of the average internet consumer according to geographical, age-based, gender-based divisions. continue reading »
