Image courtesy : Google

Hiring a Search Engine Marketing company can go a long way in the promotion of your website. Here are some reasons why it helps:

1. SEM is cumbersome and complicated. It can be however done efficiently by an expert.
2. SEM experts have a deep understanding of the intricacies of search engines. They use this knowledge to the fullest to make the most for your website.
3. The price of professional search engine marketing services is almost always far lower than other forms of advertising and it offer a quick return on investment.
4. It is very important that SEM is done ethically, or your website may end up being banned. SEM experts are aware of this and they make sure no trouble is encountered.
5. SEM experts not only work towards bringing your website on the top in search engines, but explore all other ways to market your website.

Thus, it is in your best interests to hire a SEM expert to promote your website.

Today  at SMX west there was a discuss about the things that are over hyped in SEO. Google’s Page rank factor was the most discussed one in that session. Google’s Director of Research, Peter Norvig said that Page Rank has just got eye catching name and is over hyped, he also said that PR probably needs a new name.

Have a look at the discussion:

One thing that I think is still overhyped is PageRank. People think, yeah, you do this computation on the web graph and then you just order all the pages by that [PageRank]. Yes, that computation is important but it’s just one of many things. And people say, “Oh, well you’re stuck if you don’t have that.” We never felt that way. We never felt that it was such a big factor. It’s got the catchy name and the name recognition, but we’ve always looked at all the available data….

There is this confusion that there’s this one component that’s called PageRank, but the whole thing [Google's algorithm] has [also] been called that. That was a mistake. We need some better branding.

We all know that Google has already tried to de-emphasize the Page rank factor several times but Google didn’t succeed in that.

Google Buzz

Facebook, Orkut, Twitter, Hi5… in the already cluttered world of social networking comes along another. Google has launched Google Buzz, integrated into its highly popular email interface, Gmail. It not only lets you share a piece of text, but images, videos, links, all in the framework of the Gmail interface. It is being seen as a toned down, downgraded version of Google Wave, which hasn’t really caught on yet. What is catching the fancy of most people is the integration of Google maps and the fact that Buzz can be used easily via a mobile device.

Google has been making many changes ever since the launch of Google. With the view of making things easier for users, Buzz was launched with the feature that you would be automatically following the people you chat with. Based on user feedback, this has now been changed and the user will now be asked before he/she follows other users.

Although Buzz is now also being seen as an invasion of privacy, it remains to be seen if it really can catch up with Facebook and Twitter.