Keyword Analysis: A Fundamental SEO Strategy

Companies often choose the wrong keywords because they pick keywords based on how they think — rather than their customers think about or relate to their products or services. Sound SEO strategy involves performing a thorough keyword analysis — a check to determine which keywords people use to search the Web. Without this component of SEO, you will just be spinning your wheels trying to gain traction in a highly competitive marketplace. (more…)

What makes an SEO technique ethical?

SEO techniques range from keyword research, content building and link building. The techniques employed to fulfill these duties are either ethical or unethical in terms of its process and the effects it bring. Usually when something is unnatural, it is considered unacceptable right? (more…)

The first basic truth you need to learn about SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web (more…)

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. (more…)