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SEO Terminology [3]

SEO Terminology continued…

[F]

Filter Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords. These are also known as stop words.

SEO use :

Minimum usage of these words will increase keyword density.

[G]

Gateway Page

Definition :

A gateway or doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.

SEO use :

Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Google Dance

Definition :

“Google dance” is an unofficial term that refer to the period when Google is performing the update to its index.

Definition :

While the update is in progress, search results for each of Google’s nine datacenters are different. This can cause fluctuations in your ranking in google.

[H]

Hits

Definition :

Requests made to your Web site or clicks to your sites URL

SEO use :

The more the hits the more popular you are.

[I]

IBL(InBound Links)

Definition :

Any link on another page that points to the subject page.

SEO use :

The number of IBLs to a page increases its popularity with the Search Engines.

Example :

If you link to this page for the phrase SEO terminology then thats a IBL from your page to ours.

[K]

Key Phrases

Definition :

A group of keywords put together make a key phrase.

SEO use :

Search engine optimization is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Example :

A keyphrase for this page would be “SEO terminology “.

Keyword Density

Definition :

The number of times a specific keyword appears on a page compared to the number of words on a page.

SEO use :

Higher the keyword density* better your chances of ranking ahead for that keyword.

Keyword Research/ Keyword Analysis

Definition :

The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.

SEO use :

Identifying keywords that have low listing but high search frequency can help you optimize your pages better.

Example :

Wordtracker.com and google adwords provide useful keyword suggestions.

Keyword Stuffing / Keyword Spamming

Definition :

The process of stuffing a web page with keywords related or not related to the theme of the web site in a high amount as an attempt to trick the search engines is known as keyword stuffing.

SEO use :

While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (i.e. lists of disconnected keywords).

Example :

Wordtracker.com and google adwords provide useful keyword suggestions

SEO Terminology by SEO consultant India : SNV InfoTech

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