Design of the website should be search engine friendly to get listed in search engine result pages. Search engines spiders also called crawler should not find any obstacle while traveling the website. After visiting the website Crawler reports to the search engines and then search engine updates its index with the data the crawler reports about the website.

Search engine Index is a huge data base, where record is kept of everything that crawler finds on the WebPages. From SEO perspective it is very necessary for a web page to be indexed in the search engine database. If it’s not there, the page won’t be found through search, or will not bring you the results you wish.

So it is very necessary to have search engine friendly design of the website.

SEO friendly design factors.

Reliable hosting

Hosting of the site should be fast and reliable. This means that your web server should never be down when a Search Engine crawler index it, and it’s always fast enough, both for the crawler and for users because your users will like speed as much as the Robot does. If your site doesn’t respond quite often, the Robot may leave this kind of site not checked. And, it’s even possible that the website gets removed from the Search Engine database.

Generate a sitemap

Sitemap is like a map for the robots. It is an easy way for robots to index and get detailed reports about the visibility of your pages. With Search Engine Sitemap you can automatically keep the search engines informed of all your web pages.

Generally, there are two types of sitemaps.

An HTML sitemap is made both for human users and for Search Engines and helps them to easily find the information they need.

An XML Sitemap is for Search Engines only. Create and submit a Sitemap, and thus you’ll make sure that Search Engines know about all the pages on your site, including URLs that can’t be naturally discovered by Search Engines’ crawlers.

Don’t use dynamic URLs

URLs like this, www.abc.com/?product=1234, having parameters are called Dynamic URLs, while URLs like www.xyz,com/seo_services.html are called static URLs. Static URLs are very much user-friendly and also search engines like static URLs much better than dynamic ones.

Different paths to different page

If there are different path to different pages then probability of indexing all the pages increases. Example: If there are 5 paths from 5 different places to reach one city, chances are much bigger than having one path.

Fix broken links

Look at these words: flash, JavaScript, frames.

Flash, JavaScript and frames these three can make the design of your page look very nice, but for Search Engines they’re as bad as broken links.

Why no flash?

If you have some text in flash, Search Engines will not recognize it. One can make very attracting flash and can put a very good massage in it even may use link with keyword rich. But for Search Engines it will be just a set of images, no keyword-rich content or anchor texts, and absolutely no way for the Robot to know what your site’s about.

Why no JavaScript?

The <script> tags tell you that whether your site using scripts. Like flash, JavaScript can be harmful if it’s used in navigation link. There’s no guarantee that the Robot will read the scripts correctly: from my own experience, robots don’t crawl 50% of JavaScript. So avoid using javascript or at least include the <noscript> section.

No Frames

Frames allow displaying more than one HTML document in the same browser window. Using frames may be a risk for search engine ranking.

Don’t use image link

The button or image will look great on your web page, but the robot will not read the text on it. Though text link doesn’t contribute much to your site’s look, but its text gets noticed by Search Engines’ robots. So try to avoid image links and replace them with normal text links.