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SEO Terminology [2]

SEO terminology continued…seo-india-consultant
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7. Clustering
Definition :
Phenomenon in which a Search Engine lists two or more pages of a web site for a search query.
SEO use :
More the number of your pages listed for a search query, better your chances for getting clicked.

8. Cloaking
Definition :
Cloaking is an unethical SEO practice. It involves a different version of a web page being presented to each search engine spider i.e. creating different page for each search engine, each different version of the web page is optimized for the search engine spider it is presented to according to algorithm of that particular Search Engine.
SEO use :
You can be penalized heavily by the search engines for doing it, so don’t use it.
Example :
For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider.

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9. Doorway Page
Definition :
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.
SEO use :
Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

10. Directory
Definition :
A directory is a web site that contains a categorized listing of links from around the web. Each directory can have number of categories like shopping, internet, marketing, computers, education etc.
SEO use :
Search Engines use information stored in the directories to rate pages.
Example :
The directory DMOZ is used by Google.

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11. Ethical SEO
Definition :
It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines. Ethical SEO is considered as good SEO practice that can never drive you to penalty.
SEO use :
UnEthical SEOs can get your sites banned from a search engine forever…

Terminology by  SEO Consultant India :-www.snvinfotech.com

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