Here snvinfotech (SEO cunsultancy India) is going to define some common terminology for search engine optimisation and also about what are the use of these terms in search engine optimisaion practice. If you are running a website you should have a little knowledge of the basic terminology of SEO.
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1. Anchor text
Definition :
The visible text for a hyperlink.
SEO use :
Anchor text is a text which points to your website. What anchor text appears in links pointing to your website is really important in the process of Search Engine Optimization. e.g. if your web site is about SEO, anchor text ‘SEO’ will help your rankings.
Example :
The anchor text for snvinfotech is ‘snvinfotech’.
2. A Unique Visitor
Definition :
A new user or person connecting to your Website is considered as a unique visitor.
SEO use :
Maximum the number of unique visitors, maximum your sites popularity.
Example :
You are a unique visitor to this page.
3. Algorithm
Definition :
The formula or a program used by Search Engines to determine how any web page will rank in its search results is known as search engine algorithm.
SEO use :
You should have a knowledge of search eninges working. Understanding a Search Engines algorithm helps you rank better in its search results.
Example :
Google’s algorithm gives weightage to incoming links to a page (Back-links), titles and meta tags etc.
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4. Bot
Definition :
Bot is a software program that scan the web. Bot is also known as Robot or Spider.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.
5. Back Link
Definition :
Relevant link on another pages that points to the page of your site is known as backlink to your site. Also called inbound links or IBLs.
SEO use :
The number of IBLs to a page increases its popularity in Engines optimization.
Example :
If you are putting url www.snvinfotech.com on your page this will be a IBL to snvinfotech.com from your site.
6. Blind Traffic
Definition :
Blind Traffic is lesser quality traffic to a web site gained by misleading promotions or by spamming techniques that does not contribute to increase your sites popularity in terms of SEO.
SEO use :
Identifying sites from which you get blind traffic can help you save money spent on misleading promotions.
Example :
If you are Website designer and someone visits your site through a link he saw in a real estate web page, thats blind traffic….
Tags: Search engine optimization, SEO cunsultant India, SEO India, seo indore







