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Google Penalty

SEO penalty

Can Too Much SEO Trigger A Google Penalty?

By definition, SEO is an optimization process, and as such should not trigger a Google penalty. But be warned that some practitioners of SEO use unsanctioned techniques that could actually harm the ranks of their sites, and make them vulnerable to a severe (and deserved) Google penalty. I advise clients to implement only “white hat” techniques that are both transparent and compliant with Google’s published guidelines.

Google’s use of automation has not yet evolved to the point where it can recognize many forms of spam. The Googlebot does not recognize most instances of cloaking, redirects, and cannot identify misapplied CSS. If a no sanctioned technique is delivering high ranks through deceptive practices, those ranks are clearly subject to a Google penalty of exclusion. Yet the desire for high ranks often trumps good sense, and site owners are willing to risk a Google penalty because they know that they could not possibly achieve those high ranks using sanctioned methods. But taking these kinds of risk is not part of genuine SEO. Techniques that “trick” the Googlebot will only last until technology catches up, and when it does – Google penalty.

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There are times that overzealous SEOs can do things that may trigger a Google penalty inadvertently. Making multiple lists of keyword sets, links, or creating content with outrageous keyword densities are some ways to incur a Google penalty while intending to play within the rules. But if you create a site intended for human visitors, with pages/links/content that you would have no problem showing your competitors, and that reads like normal English, you’re very unlikely to trigger a Google penalty. Ethical SEO involves guiding site owners to high ranks through structural strength, relevant navigation and real content, not spamming or trickery.


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