Doorway pages

Doorway pages are basically poor-quality page which is optimized for a specific keyword or keyword phrase. “Bridge” pages or “doorway” pages are submitted to search engines to improve their traffic. They are also known as bridge pages, jump pages, gateway pages, and entry pages. Doorway pages are designed primarily for search engines, not for human beings.

Creating doorway pages is a black hat (unethical), because Google wants to give its users the most valuable and relevant search results. But through doorway pages users don’t arrive at the goal page. Suppose user did a search for “SEO services” and the doorway page appears. They click through, but that page probably lacks detail about the SEO services they want. (more…)