Doorway pages are basically poor-quality page which is optimized for a specific keyword or keyword phrase. “Bridge” pages or “doorway” pages are submitted to search engines to improve their traffic. They are also known as bridge pages, jump pages, gateway pages, and entry pages. Doorway pages are designed primarily for search engines, not for human beings.

Creating doorway pages is a black hat (unethical), because Google wants to give its users the most valuable and relevant search results. But through doorway pages users don’t arrive at the goal page. Suppose user did a search for “SEO services” and the doorway page appears. They click through, but that page probably lacks detail about the SEO services they want.

Because of the gap between the search terms you entered and the goal page you receive, the names “bridge pages” and “jump pages” came from. These pages either “bridge” or “jump” visitors across the gap.

If the page you click is not the internal page of your website or not having navigation link in your website then it is a doorway page.

Cloaking

Cloaking refers to the practice of delivering one page to a search engine for indexing while serving an entirely different page to the end user. Some examples of cloaking include:

Serving a page containing text to search engines, while showing a page of images or Flash to users as search engines don’t read images and flash files.

Cloaking is often confused with doorway pages and cloaking. The pages for robot are called doorway pages and this process of creating doorway pages is called cloaking

One of the big questions with cloaking is how to tell whether the arriving visitor is a search engine spider or a human. Identification is usually done either by checking the visitors’ IP address, or his User-agent string.

There are two ways of cloaking. One is IP delivery, where the IP addresses of spiders are recognized another is User-Agent delivery, where the spiders’ User-Agents are recognized.

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