Selecting quality keywords

SNV InfoTech — Thu, 14 May 2009 13:26:20 +0000

Selecting keywords for your website is the initial and very
important phase for successful Search Engine
Optimization. Keywords are the key terms that will
decide your position and traffic to your website. Keywords having low
search volume will not increase traffic and as a result your business
will not get those heights as it may get with good keywords. While
choosing keywords think yourself as a customer and you want a product
or service that your website provides then which terms will you prefer
for the search. Ask your friends and your surrounding about the search
term that what they will prefer for your service. Make a list of the
keywords and keywords phrases.

You can also use web tools for more keyword suggestions. Some important tools include:
Wordtracker Tool (http://freekeywords.wordtracker.com/)
If you enter your main keyword, Wordtracker lists out suggestions for
other popular search terms that contain that particular word or phrase.
Google Adword Tool (https://adwords.google.com/select/KeywordToolExternal)
Select to generate keyword ideas with Descriptive Words or Phrases.
Enter a keyword for the start and go ahead to get a nice list of
keywords. Here you can also get search volume for your site.
Keyword Discovery Tool (http://www.keyworddiscovery.com/search.html)
This is again a very nice keyword suggestion tool.
Now you have a long and versatile list of keywords. From the list
remove all the keywords having very low search volume and the keywords
which you think are not very relevant to your service. Now you are with
a list of keywords having good search volume.

With this list you may proceed with your competitor’s website analysis.
Check the competition and competitors of your website. Then shortlist
the keywords having high competition but remember if search volume is
very high then it’s not worth to short-list that keyword.

You can even localize your keywords, as people often search for
products or services exactly in their own area. Suppose you are India
based company then add India to your keywords.
Example: SEO consultant India, SEO services India
Keywords terminology:
Relevancy: It is how closely your keyword is related to service that you offer to your customers.
Search Volume: It is the number of searches/month made for the keyword.
Competition: That’s how many websites are already more or less optimized for this keyword.
Only good keywords can increase your business. Therefore it is worth
useful putting some time for keyword analysis, as analysis of your
keyword will decide your success.

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Selecting quality keywords