Even this link helps to increase the PR of the site. So for any site having quality Inbound links is necessary. Inbound links are also the best way to increase traffic to your website. Link building focus more on insertion of link and Anchor text used.

Submit your site to various high PR directories. Search engine like Google prefer sites, which have a listing in DMOZ. So it is very important to submit site to DMOZ as well as many high PR directories.

Types of linking:

One way linking:

One way linking is basically when you are getting link without giving link to others. That means no outbound link.

Three way linking:

Three way linking is linking among three different websites which are relevant to each other.

Example:

Suppose there are three website http://www.abc.com, http://www.xyz.com, and http://www.123.com about SEO registered on different host.

Then,

Link Exchange:

It is also called two way linking or reciprocal linking. In this type of link building we get inbound link from one site only if we will provide them outbound link. That means there is exchange of link between two websites.

One way linking and three way linking are more beneficial than link exchange

The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings.

What is link popularity and how exactly does it work?

Search engines don’t just look at the content of your website to determine if you are a match for a search. They also look at the number of outside websites that can validate, by linking, that you are a good match.

Search engines have also begun to rank the importance of the sites that link to you. This means if the New York Times links to your site, your credibility is higher than if Joe’s Online Newspaper provides a link to your website. Search engines also consider the text contained in the link that is pointing to your website. If the text in the links contains keywords you are trying to compete for, the search engines consider your site to have even greater credibility.

Since link popularity has become a factor that people feel like they have some influence over in determining their search engine positioning, many solutions have been proposed for growing your online link popularity. One of the more popular ways is also one of the least effective.

Several software programs have been written that help you create lists of websites in your space that might be willing to link to you. These programs also help you gather the email addresses for these sites and even help you craft an email requesting that the site add a link to yours.

The concept sounds good but the results are often mixed. If you use one of these tools and simply follow the templates they give you, your email will read like a spam message that won’t be taken seriously.

The best way to build long-term link popularity is to offer good content and features that provide real value to your audience. As people discover your website and realize its benefits, the likelihood of them linking to your website naturally increases.

There are several critical targets if you want to build up your link popularity without appearing to be a spammer. The first is good links from Yahoo and the Open Directory Project. Both of these sites are human based directories that have a lot of influence over search results. If your site is listed in the correct category and has a good description, links from these two websites are seen as validating you are the real thing.

The second place it’s important to have a link from is topic specific or niche directories. These are websites that are dedicated to news and information that is an exact match for what you provide online. If you have a website that deals with tractor parts, being listed on sites that focus on tractors is very important. In the case where a niche website doesn’t know about your website, it’s okay to ask them to link to your website. But your message should be personalized to them and also tell them the benefit or feature their users will get from linking to you.

Link popularity will continue to be an essential factor in successful search engine optimization and marketing initiatives for the foreseeable future. Links are a helpful tool for search engines trying to wade through billions of documents and find ones that are relevant to their users.