Let us begin by understanding what does a PPC or Pay per Click campaign actually mean. Whenever you search for something in a search engine, a few search results appear on the right hand side of the page under the heading “Sponsored Results”. These results are actually advertisements for related websites. When you click on any one of these results, the advertiser or website owner pays a fixed amount to the search engine company.

As a new startup or a small business hoping to make it big, PPC holds great value for you. If used strategically after a careful study of search engine trends, PPC can direct a lot of traffic to your website which implies higher business and better returns for the company. It is particularly effective in cases when the website is not being ranked or picked up by search engines. More often than not, it gives positive results immediately.

Following are the benefits of a well thought PPC Campaign:

1. Systematic budget planning

Once you start a PPC campaign, you can plan a daily, weekly or monthly budget for search engine advertising by doing a methodical analysis of the traffic obtained. PPC campaign is very easy to monitor.

2. More feasible advertising technique

In the case of PPC, you only pay for the clicks to your site and not for just displaying your website as a sponsored result. This results in higher savings while maintaining traffic levels from the target audience group.

3. Dynamic Nature

PPC campaign is highly dynamic in nature, as in the strategy can be modified at regular intervals to achieve better results. This includes a change in target audience or addition/deletion of keywords.

4. Brand Awareness

Even if a search engine user does not click on your website’s link, he reads the name standing out prominently and becomes aware of your business and the services on offer.

Whats Better- SEO or PPC?

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance. PPC (Pay Per Click) is like purchasing visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Its an easy and quick way to get top on listing. Let’s first quickly see what organic seo and pay-per-click mean.

What is Organic SEO?

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity”. Organic SEO also known as natural SEO fetches you higher search engine rankings without paying for the placement. “Organic” or “Natural” search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results.s Natural search engine optimization usually gives you a much higher return on investment than pay per click because maximum number of users click only on non sponsered links.

Organic SEO takes lots of effort and it often takes months to show some tangible results. You can achieve natural SEO by

• Getting quality inbound links
• Creating relevant content
• Optimizing Tags.

All these points have been covered in detail in various posts on this blog.

What is Pay-per-click?

Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service. The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days.

Pay-per-click programs get you visibility on the search engines according to the bid you are ready to place per click. By using PPC you can start getting quality clicks from the search engines within fifteen minutes of activating your website.

What to use – SEO or PPC?

It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which alternative offers the best return on investment? Which one is more easily managed?

It should be a mixture of both the methods.As a short term strategy pay per click gives you the clear advantage over SEO. It’s better to use your PPC campaign in the beginning so that your online presence gets relevant traffic from day one. But, the disadvantage is the cost involved. You should target the least competitive expressions and start getting traffic for them. In the mean time you can continue your organic SEO efforts. When you feel you are getting good traffic due to organic SEO, you can stop bidding for your keywords.