SEO India » Search engine optimization

Google Buzz is the new buzz in town!

SNV InfoTech — Wed, 24 Feb 2010 22:09:29 +0000

Facebook, Orkut, Twitter, Hi5… in the already cluttered world of social networking comes along another. Google has launched Google Buzz, integrated into its highly popular email interface, Gmail. It not only lets you share a piece of text, but images, videos, links, all in the framework of the Gmail interface. It is being seen as a toned down, downgraded version of Google Wave, which hasn’t really caught on yet. What is catching the fancy of most people is the integration of Google maps and the fact that Buzz can be used easily via a mobile device.

Google has been making many changes ever since the launch of Google. With the view of making things easier for users, Buzz was launched with the feature that you would be automatically following the people you chat with. Based on user feedback, this has now been changed and the user will now be asked before he/she follows other users.

Although Buzz is now also being seen as an invasion of privacy, it remains to be seen if it really can catch up with Facebook and Twitter.

Search Engine logos: Of Valentines and Olympics

SNV InfoTech — Wed, 17 Feb 2010 06:42:44 +0000

Google and Yahoo logos have always been a topic of discussion. They are always based on the current topic. Something interesting was seen in the past week. While Bing stuck to an Olympic themed logo, Yahoo and Ask went all out with pretty Valentine logos. And Google came up something even more fascinating. It came up with a logo which had both the Olympic and Valentine flavors. Very unique.

Selecting quality keywords

SNV InfoTech — Thu, 14 May 2009 13:26:20 +0000

Selecting keywords for your website is the initial and very
important phase for successful Search Engine
Optimization. Keywords are the key terms that will
decide your position and traffic to your website. Keywords having low
search volume will not increase traffic and as a result your business
will not get those heights as it may get with good keywords. While
choosing keywords think yourself as a customer and you want a product
or service that your website provides then which terms will you prefer
for the search. Ask your friends and your surrounding about the search
term that what they will prefer for your service. Make a list of the
keywords and keywords phrases.

You can also use web tools for more keyword suggestions. Some important tools include:
Wordtracker Tool (http://freekeywords.wordtracker.com/)
If you enter your main keyword, Wordtracker lists out suggestions for
other popular search terms that contain that particular word or phrase.
Google Adword Tool (https://adwords.google.com/select/KeywordToolExternal)
Select to generate keyword ideas with Descriptive Words or Phrases.
Enter a keyword for the start and go ahead to get a nice list of
keywords. Here you can also get search volume for your site.
Keyword Discovery Tool (http://www.keyworddiscovery.com/search.html)
This is again a very nice keyword suggestion tool.
Now you have a long and versatile list of keywords. From the list
remove all the keywords having very low search volume and the keywords
which you think are not very relevant to your service. Now you are with
a list of keywords having good search volume.

With this list you may proceed with your competitor’s website analysis.
Check the competition and competitors of your website. Then shortlist
the keywords having high competition but remember if search volume is
very high then it’s not worth to short-list that keyword.

You can even localize your keywords, as people often search for
products or services exactly in their own area. Suppose you are India
based company then add India to your keywords.
Example: SEO consultant India, SEO services India
Keywords terminology:
Relevancy: It is how closely your keyword is related to service that you offer to your customers.
Search Volume: It is the number of searches/month made for the keyword.
Competition: That’s how many websites are already more or less optimized for this keyword.
Only good keywords can increase your business. Therefore it is worth
useful putting some time for keyword analysis, as analysis of your
keyword will decide your success.

Post: Best SEO Services provider Company India

PPC Vs SEO

SNV InfoTech — Tue, 21 Apr 2009 18:51:53 +0000

Whats Better- SEO or PPC?

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance. PPC (Pay Per Click) is like purchasing visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Its an easy and quick way to get top on listing. Let’s first quickly see what organic seo and pay-per-click mean.

What is Organic SEO?

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity”. Organic SEO also known as natural SEO fetches you higher search engine rankings without paying for the placement. “Organic” or “Natural” search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results.s Natural search engine optimization usually gives you a much higher return on investment than pay per click because maximum number of users click only on non sponsered links.

Organic SEO takes lots of effort and it often takes months to show some tangible results. You can achieve natural SEO by

Getting quality inbound links
Creating relevant content
Optimizing Tags.

All these points have been covered in detail in various posts on this blog.

What is Pay-per-click?

Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service. The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days.

Pay-per-click programs get you visibility on the search engines according to the bid you are ready to place per click. By using PPC you can start getting quality clicks from the search engines within fifteen minutes of activating your website.

What to use – SEO or PPC?

It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which alternative offers the best return on investment? Which one is more easily managed?

It should be a mixture of both the methods.As a short term strategy pay per click gives you the clear advantage over SEO. It’s better to use your PPC campaign in the beginning so that your online presence gets relevant traffic from day one. But, the disadvantage is the cost involved. You should target the least competitive expressions and start getting traffic for them. In the mean time you can continue your organic SEO efforts. When you feel you are getting good traffic due to organic SEO, you can stop bidding for your keywords.

SEO Terminology [3]

SNV InfoTech — Wed, 08 Apr 2009 19:40:35 +0000

SEO Terminology continued…

[F]

Filter Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords. These are also known as stop words.

SEO use :

Minimum usage of these words will increase keyword density.

[G]

Gateway Page

Definition :

A gateway or doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.

SEO use :

Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Google Dance

Definition :

“Google dance” is an unofficial term that refer to the period when Google is performing the update to its index.

Definition :

While the update is in progress, search results for each of Google’s nine datacenters are different. This can cause fluctuations in your ranking in google.

[H]

Hits

Definition :

Requests made to your Web site or clicks to your sites URL

SEO use :

The more the hits the more popular you are.

[I]

IBL(InBound Links)

Definition :

Any link on another page that points to the subject page.

SEO use :

The number of IBLs to a page increases its popularity with the Search Engines.

Example :

If you link to this page for the phrase SEO terminology then thats a IBL from your page to ours.

[K]

Key Phrases

Definition :

A group of keywords put together make a key phrase.

SEO use :

Search engine optimization is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Example :

A keyphrase for this page would be “SEO terminology “.

Keyword Density

Definition :

The number of times a specific keyword appears on a page compared to the number of words on a page.

SEO use :

Higher the keyword density* better your chances of ranking ahead for that keyword.

Keyword Research/ Keyword Analysis

Definition :

The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.

SEO use :

Identifying keywords that have low listing but high search frequency can help you optimize your pages better.

Example :

Wordtracker.com and google adwords provide useful keyword suggestions.

Keyword Stuffing / Keyword Spamming

Definition :

The process of stuffing a web page with keywords related or not related to the theme of the web site in a high amount as an attempt to trick the search engines is known as keyword stuffing.

SEO use :

While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (i.e. lists of disconnected keywords).

Example :

Wordtracker.com and google adwords provide useful keyword suggestions

SEO Terminology by SEO consultant India : SNV InfoTech

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SEO Terminology [2]

SNV InfoTech — Tue, 07 Apr 2009 19:20:49 +0000

SEO terminology continued…
[C]

7. Clustering
Definition :
Phenomenon in which a Search Engine lists two or more pages of a web site for a search query.
SEO use :
More the number of your pages listed for a search query, better your chances for getting clicked.

8. Cloaking
Definition :
Cloaking is an unethical SEO practice. It involves a different version of a web page being presented to each search engine spider i.e. creating different page for each search engine, each different version of the web page is optimized for the search engine spider it is presented to according to algorithm of that particular Search Engine.
SEO use :
You can be penalized heavily by the search engines for doing it, so don’t use it.
Example :
For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider.

[D]

9. Doorway Page
Definition :
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.
SEO use :
Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

10. Directory
Definition :
A directory is a web site that contains a categorized listing of links from around the web. Each directory can have number of categories like shopping, internet, marketing, computers, education etc.
SEO use :
Search Engines use information stored in the directories to rate pages.
Example :
The directory DMOZ is used by Google.

[E]

11. Ethical SEO
Definition :
It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines. Ethical SEO is considered as good SEO practice that can never drive you to penalty.
SEO use :
UnEthical SEOs can get your sites banned from a search engine forever…

Terminology by SEO Consultant India :-www.snvinfotech.com

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SEO Terminology [1].

SNV InfoTech — Mon, 06 Apr 2009 17:30:58 +0000

Here snvinfotech (SEO cunsultancy India) is going to define some common terminology for search engine optimisation and also about what are the use of these terms in search engine optimisaion practice. If you are running a website you should have a little knowledge of the basic terminology of SEO.

[A]
1. Anchor text
Definition :
The visible text for a hyperlink.
SEO use :
Anchor text is a text which points to your website. What anchor text appears in links pointing to your website is really important in the process of Search Engine Optimization. e.g. if your web site is about SEO, anchor text ‘SEO’ will help your rankings.
Example :
The anchor text for snvinfotech is ‘snvinfotech’.

2. A Unique Visitor
Definition :
A new user or person connecting to your Website is considered as a unique visitor.
SEO use :
Maximum the number of unique visitors, maximum your sites popularity.
Example :
You are a unique visitor to this page.

3. Algorithm
Definition :
The formula or a program used by Search Engines to determine how any web page will rank in its search results is known as search engine algorithm.
SEO use :
You should have a knowledge of search eninges working. Understanding a Search Engines algorithm helps you rank better in its search results.
Example :
Google’s algorithm gives weightage to incoming links to a page (Back-links), titles and meta tags etc.

[B]

4. Bot
Definition :
Bot is a software program that scan the web. Bot is also known as Robot or Spider.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.

5. Back Link
Definition :
Relevant link on another pages that points to the page of your site is known as backlink to your site. Also called inbound links or IBLs.
SEO use :
The number of IBLs to a page increases its popularity in Engines optimization.
Example :
If you are putting url www.snvinfotech.com on your page this will be a IBL to snvinfotech.com from your site.

6. Blind Traffic
Definition :
Blind Traffic is lesser quality traffic to a web site gained by misleading promotions or by spamming techniques that does not contribute to increase your sites popularity in terms of SEO.
SEO use :
Identifying sites from which you get blind traffic can help you save money spent on misleading promotions.
Example :
If you are Website designer and someone visits your site through a link he saw in a real estate web page, thats blind traffic….

WordPress Blog SEO

SNV InfoTech — Fri, 27 Mar 2009 13:11:31 +0000

WordPress Blog SEO

The wordpress themes are well designed and structured already but there are few things that should be taken care for ranking well. Here I am listing some of them which can help you in wordpress SEO.

Permalinks

* There is a option called Permalinks admin section of the wordpress blog which actually help you to cusomize url of the pages. The best one to choose here is %postname% because the post name is used as url, the url plays an important role in SEO process.

So choose the best URL that contains the post related keyword.

Plugin

* Several Plugins are available for wordpress blogs for the SEO purpose, so why not use them. One of them that is very useful is ‘All in one SEO pack‘. When you install this plugin you will be able to provide ‘title’ tag and ‘meta’ tag for individual post that will surely be helpful to rank. There are also many other title tag plugins available which can help you but ‘All in one SEO pack’ is an easy solution for that.

Headings

* Headings are also very important for your blog your title of the post should given in H1 tag and sub-titles with the other smaller heading tags like h2 and h3 as needed and where the suites.

Sitemap

* Sitemap is a file which contains address of the pages that are contained by your site. It is the place where user can directly go to check the pages and it is useful for search engines to easily craw your website. You must creat a sitemap of your blog. No need to submit a sitemap to google.

Have Less Links

* Number of links from your blog must be minimized and most of them should be nofollow links. Add rel=”nofollow” to your affiliate links – Help keep that Pagerank at home.

Above are some nice tips which can help you to achive some rank in search engine result pages. There are many other techniques which can help you in Search Engine Optimization Process.