While link building (placing links to the site or from the site) and most importantly, writing useful content form the foundation of top search engine rankings.

Short and Descriptive URL: If you have got a three, four or five words in your URL that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.

URL’s are case sensitive: Most of the people use standard lower case URL’s. It is advisable to use lower case URL because if you are using URL’s in upper case and somebody links to your post with lower case URL will not found the page.

Use keywords in URL: URL gives an idea to the reader about web content. For example, if you search in a Google about ‘Top 10 ranking’, you will get number of results with different URL’s. Some of them are less appealing to users and having very complex URL structure. Reader cannot make it out easily about the content inside the article. It is the possibility that the URL may contain the objectionable content. So it is suggested to use keywords in the URL. The results with this URL structure drives more traffic as the user tends to click those URL’s.

Advantages of keywords in static URLs
• The URLs look nicer and will likely get clicked on more often.
• The URLs will provide better anchor text if people use the URLs as the link anchor text.

Avoid rewriting Dynamic URLs
In most cases rewriting Dynamic URLs, the translation can be messy, and if not handled correctly can lead to indexing problems.

Post: SEO Consultant India providing SEO Services

If you want to rank any site in SERPs then backlinks play a major role in that process. It is time consuming job but still unavoidable because ultimately, it’s still the trump card for top 10 rankings. The Google algo has become much more elegant and advanced, and placing more emphasis on trusted links.

This collection of link building tips are likely to guarantee that you will receive free links from already established websites.

1. Article Submissions. Just create a short article about your services as niche as possible and submit it to high PR Article submission sites it will surely help in extending number of backlinks.
2. Submit site to Directories. This is a pretty monotonous process that can get you several hundred back links. An alternative would be to hire a manual directory submitter.
3. Comment on Blogs. Start commenting on relevant and popular sites in your niche. Don’t just spam for links but focus on building a relationship with other bloggers as well.
4. Reciprocal Links with Similar Websites. Its important to pick sites that are of high relevance so you’ll not only get links but traffic. Reciprocal linking can be useful from the beginning but don’t overdo it. Prefer three way reciprocal links to avoid Google penalty.
5. Submit Press Releases to PR Sites. A basic press release about your website’s launch can be released to several PR websites, who will distribute it to various online news outlets
6. Web 2.0 Pages A Various free services are available to create free web 2.0 pages like a Squidoo lens is fairly easy to create. It only takes around 15 minutes to set up one fully and you’ll be able to insert a bunch of anchor text links to your website.
7. Social Bookmarking Certain social bookmarking sites like Digg or del.ic.ious are often crawled by search engines and do help to get a website indexed. They also help you to increase traffic to your website and also provide you free backlinks.
8. Forum Signatures. Sign up for some forums in your niche and start contributing to ongoing discussions. Insert a link to the homepage or some inner pages of your site.
   Some forums provide you backlinks very quickly and no doubt visitors will come to know about your services.

Post by : SEO Consultant India

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[L]

Link Farm
Definition :
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).
SEO use :
Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity
Definition :
The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.
SEO use :
More the link popularity better your ranking.

[M]

Mirror
Definition :
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.
SEO use :
Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags
Definition :
Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. These meta tags plays important role in ranking.
SEO use :
They are very important when it comes to listing your site in Search engines.

[N]

Natural Links
Definition :
Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.
SEO use :
These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements
Definition :
Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.
Example :
Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements
Definition :
Elements that are within direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.
Example :
META tags, page text, title tag text, site link structure

OutBound Links
Definition :
Links within a web site that are pointing to outside sites.
SEO use :
Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links
Definition :
Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.
SEO use :
These type of links are powerful in building link popularity.

[P]

Natural Links
Definition :
Google’s proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
SEO use :
Google claims that PR of a site plays a vital role in its ranking.

[R]

Ranking
Definition :
The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links
Definition :
A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.
SEO use :
They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot
Definition :
It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.
Example :
The name of yahoo’s bot is inktomi slurp.

Robots.txt
Definition :
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEO use :
You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine
Definition :
A database of information retrieved from indexing web pages from all over the web.
SEO use :
Example :
Google, Yahoo, MSN

Search Engine Optimization
Definition :
The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS
Definition :
Acronym for Search Engine Result PageS
SEO use :
The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider
Definition :
It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

L

Link Farm

Definition :

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).

SEO use :

Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity

Definition :

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.

SEO use :

More the link popularity better your ranking.

[M]

Mirror

Definition :

In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.

SEO use :

Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags

Definition :

Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

SEO use :

They are very important when it comes to listing your site in Search engines.

[N]

Natural Links

Definition :

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.

SEO use :

These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements

Definition :

Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.

Example :

Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements

Definition :

Elements that are within direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.

Example :

META tags, page text, title tag text, site link structure

OutBound Links

Definition :

Links within a web site that are pointing to outside sites.

SEO use :

Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links

Definition :

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.

SEO use :

These type of links are powerful in building link popularity.

[R]

Ranking

Definition :

The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links

Definition :

A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.

SEO use :

They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot

Definition :

It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Robots.txt

Definition :

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEO use :

You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine

Definition :

A database of information retrieved from indexing web pages from all over the web.

SEO use :

Example :

Google, Yahoo, MSN

Search Engine Optimization

Definition :

The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS

Definition :

Acronym for Search Engine Result PageS

SEO use :

The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider

Definition :

It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Site Map

Definition :

A special page on a web site that contains a tree-like representation of the link structure of the site.

SEO use :

It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Example :

Stop Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.

SEO use :

Using less of these words in your websites helps increase the keyword density of your original keyword.

Example :

Spam

Definition :

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

SEO use :

Spam could be ground for banning .

[T]

TITLE Tag

Definition :

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.

SEO use :

Title Tags influence rankings to a good extent, so spending time on them is worth it .Ensure that the right text is in it (i.e. include keywords / keyphrases relevant to the web page).

TITLE Text/Attribute

Definition :

Text that be attached to any HTML tag and appears when the mouse is positioned over the relevant tag content.

SEO use :

If used properly it can influence Search Engine Ranking.

[U]

UnEthical SEO

Definition :

The opposite to Ethical SEO. It involves employing underhand or illegal activites to increase search engine ranking.

SEO use :

UnEthical SEOs can get your sites banned from a search engine forever.

Thats all about the SEO Terminology from my side..

SEO Terminology by SEO Consultant India : SNV InfoTech

7. Clustering
Definition :
Phenomenon in which a Search Engine lists two or more pages of a web site for a search query.
SEO use :
More the number of your pages listed for a search query, better your chances for getting clicked.

8. Cloaking
Definition :
Cloaking is an unethical SEO practice. It involves a different version of a web page being presented to each search engine spider i.e. creating different page for each search engine, each different version of the web page is optimized for the search engine spider it is presented to according to algorithm of that particular Search Engine.
SEO use :
You can be penalized heavily by the search engines for doing it, so don’t use it.
Example :
For example the Yahoo spider will be presented with a web page optimized for the Yahoo spider.

[D]

9. Doorway Page
Definition :
A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.
SEO use :
Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

10. Directory
Definition :
A directory is a web site that contains a categorized listing of links from around the web. Each directory can have number of categories like shopping, internet, marketing, computers, education etc.
SEO use :
Search Engines use information stored in the directories to rate pages.
Example :
The directory DMOZ is used by Google.

[E]

11. Ethical SEO
Definition :
It is SEO executed without resorting to underhand or illegal activities that may cause your web site to get blacklisted by the search engines. Ethical SEO is considered as good SEO practice that can never drive you to penalty.
SEO use :
UnEthical SEOs can get your sites banned from a search engine forever…

Terminology by  SEO Consultant India :-www.snvinfotech.com

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