Importance and types of linking

SNV InfoTech — Sat, 09 May 2009 11:54:42 +0000

One of the most important measures for a website is how many other sites link to it. The more links the better. Having links to your website from authoritative resources on the Internet helps you rank higher in search engines since these links are an indication that your website is trustworthy and contains good content.

Even this link helps to increase the PR of the site. So for any site having quality Inbound links is necessary. Inbound links are also the best way to increase traffic to your website. Link building focus more on insertion of link and Anchor text used.

Submit your site to various high PR directories. Search engine like Google prefer sites, which have a listing in DMOZ. So it is very important to submit site to DMOZ as well as many high PR directories.

Types of linking:

One way linking:

One way linking is basically when you are getting link without giving link to others. That means no outbound link.

Three way linking:

Three way linking is linking among three different websites which are relevant to each other.

Example:

Suppose there are three website http://www.abc.com, http://www.xyz.com, and http://www.123.com about SEO registered on different host.

Then,

Link Exchange:

It is also called two way linking or reciprocal linking. In this type of link building we get inbound link from one site only if we will provide them outbound link. That means there is exchange of link between two websites.

One way linking and three way linking are more beneficial than link exchange

Reasons for Decreasing Google Page Rank:

SNV InfoTech — Tue, 05 May 2009 11:02:48 +0000

SEO experts all over the web have been battering their gums about the massive effects that Update has made to rankings and pointing to all sorts of dramatic changes that they feel have been made to the algorithm.
The sites that are being badly affected have been using techniques such as:
• Doorway pages
• Hidden text
• Multiple domains
• Buying links
• Accepting off-focus reciprocal links from other sites
• Working with link farms and link exchange schemes
• Using various cloaking techniques
• Using duplicate content on different domain names
If your rankings on Google fell over the last month, you website has probably been affected by this ranking algorithm change.
Change in the Google ranking algorithm
Google wants to make its search engine results pages more relevant by removing some of the spam. It seems that the following elements are the most common reasons if your Google rankings dropped:
• hidden text on your web pages (especially text that is hidden in invisible CSS layers)
• paid links or other links that are considered outside of Google’s quality guidelines
• overuse of internal links or anchor text as the sole source of optimization
What if website ranking have dropped?
If you were guilty of any of the above, and you lost positions, stop doing it, apologize to Google and ask them to have another look at your site, once all the black hat techniques have been removed from your site.
• If you use CSS on your web pages, search for style sheets that might be interpreted as spam attempts.
• Make sure that you have links from the right web sites. While it is not important if a link is a reciprocal link or not, it is very important that the links are from related sites.

• Do not overuse the same keyword in links to your web site. Use different keywords so that the links to your website look natural.
If your web site rankings on Google have dropped, don’t panic and follow the tips above. Chances are good that you’ll get your high rankings back.

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Importance and types of linking

Reasons for Decreasing Google Page Rank: