[L]

Link Farm
Definition :
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).
SEO use :
Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity
Definition :
The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.
SEO use :
More the link popularity better your ranking.

[M]

Mirror
Definition :
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.
SEO use :
Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags
Definition :
Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. These meta tags plays important role in ranking.
SEO use :
They are very important when it comes to listing your site in Search engines.

[N]

Natural Links
Definition :
Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.
SEO use :
These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements
Definition :
Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.
Example :
Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements
Definition :
Elements that are within direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.
Example :
META tags, page text, title tag text, site link structure

OutBound Links
Definition :
Links within a web site that are pointing to outside sites.
SEO use :
Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links
Definition :
Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.
SEO use :
These type of links are powerful in building link popularity.

[P]

Natural Links
Definition :
Google’s proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
SEO use :
Google claims that PR of a site plays a vital role in its ranking.

[R]

Ranking
Definition :
The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links
Definition :
A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.
SEO use :
They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot
Definition :
It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.
Example :
The name of yahoo’s bot is inktomi slurp.

Robots.txt
Definition :
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEO use :
You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine
Definition :
A database of information retrieved from indexing web pages from all over the web.
SEO use :
Example :
Google, Yahoo, MSN

Search Engine Optimization
Definition :
The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS
Definition :
Acronym for Search Engine Result PageS
SEO use :
The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider
Definition :
It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

L

Link Farm

Definition :

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).

SEO use :

Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity

Definition :

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.

SEO use :

More the link popularity better your ranking.

[M]

Mirror

Definition :

In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.

SEO use :

Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags

Definition :

Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

SEO use :

They are very important when it comes to listing your site in Search engines.

[N]

Natural Links

Definition :

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.

SEO use :

These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements

Definition :

Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.

Example :

Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements

Definition :

Elements that are within direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.

Example :

META tags, page text, title tag text, site link structure

OutBound Links

Definition :

Links within a web site that are pointing to outside sites.

SEO use :

Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links

Definition :

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.

SEO use :

These type of links are powerful in building link popularity.

[R]

Ranking

Definition :

The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links

Definition :

A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.

SEO use :

They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot

Definition :

It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Robots.txt

Definition :

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEO use :

You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine

Definition :

A database of information retrieved from indexing web pages from all over the web.

SEO use :

Example :

Google, Yahoo, MSN

Search Engine Optimization

Definition :

The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS

Definition :

Acronym for Search Engine Result PageS

SEO use :

The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider

Definition :

It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Site Map

Definition :

A special page on a web site that contains a tree-like representation of the link structure of the site.

SEO use :

It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Example :

Stop Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.

SEO use :

Using less of these words in your websites helps increase the keyword density of your original keyword.

Example :

Spam

Definition :

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

SEO use :

Spam could be ground for banning .

[T]

TITLE Tag

Definition :

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.

SEO use :

Title Tags influence rankings to a good extent, so spending time on them is worth it .Ensure that the right text is in it (i.e. include keywords / keyphrases relevant to the web page).

TITLE Text/Attribute

Definition :

Text that be attached to any HTML tag and appears when the mouse is positioned over the relevant tag content.

SEO use :

If used properly it can influence Search Engine Ranking.

[U]

UnEthical SEO

Definition :

The opposite to Ethical SEO. It involves employing underhand or illegal activites to increase search engine ranking.

SEO use :

UnEthical SEOs can get your sites banned from a search engine forever.

Thats all about the SEO Terminology from my side..

SEO Terminology by SEO Consultant India : SNV InfoTech

Here snvinfotech (SEO cunsultancy India) is going to define some common terminology for search engine optimisation and also about what are the use of these terms in search engine optimisaion practice. If you are running a website you should have a little knowledge of the basic terminology of SEO.

[A]
1. Anchor text
Definition :
The visible text for a hyperlink.
SEO use :
Anchor text is a text which points to your website. What anchor text appears in links pointing to your website is really important in the process of Search Engine Optimization. e.g. if your web site is about SEO, anchor text ‘SEO’ will help your rankings.
Example :
The anchor text for snvinfotech is ‘snvinfotech’.

2. A Unique Visitor
Definition :
A new user or person connecting to your Website is considered as a unique visitor.
SEO use :
Maximum the number of unique visitors, maximum your sites popularity.
Example :
You are a unique visitor to this page.

3. Algorithm
Definition :
The formula or a program used by Search Engines to determine how any web page will rank in its search results is known as search engine algorithm.
SEO use :
You should have a knowledge of search eninges working. Understanding a Search Engines algorithm helps you rank better in its search results.
Example :
Google’s algorithm gives weightage to incoming links to a page (Back-links), titles and meta tags etc.

[B]

4. Bot
Definition :
Bot is a software program that scan the web. Bot is also known as Robot or Spider.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.

5. Back Link
Definition :
Relevant link on another pages that points to the page of your site is known as backlink to your site. Also called inbound links or IBLs.
SEO use :
The number of IBLs to a page increases its popularity in Engines optimization.
Example :
If you are putting url www.snvinfotech.com on your page this will be a IBL to snvinfotech.com from your site.

6. Blind Traffic
Definition :
Blind Traffic is lesser quality traffic to a web site gained by misleading promotions or by spamming techniques that does not contribute to increase your sites popularity in terms of SEO.
SEO use :
Identifying sites from which you get blind traffic can help you save money spent on misleading promotions.
Example :
If you are Website designer and someone visits your site through a link he saw in a real estate web page, thats blind traffic….

The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings.

What is link popularity and how exactly does it work?

Search engines don’t just look at the content of your website to determine if you are a match for a search. They also look at the number of outside websites that can validate, by linking, that you are a good match.

Search engines have also begun to rank the importance of the sites that link to you. This means if the New York Times links to your site, your credibility is higher than if Joe’s Online Newspaper provides a link to your website. Search engines also consider the text contained in the link that is pointing to your website. If the text in the links contains keywords you are trying to compete for, the search engines consider your site to have even greater credibility.

Since link popularity has become a factor that people feel like they have some influence over in determining their search engine positioning, many solutions have been proposed for growing your online link popularity. One of the more popular ways is also one of the least effective.

Several software programs have been written that help you create lists of websites in your space that might be willing to link to you. These programs also help you gather the email addresses for these sites and even help you craft an email requesting that the site add a link to yours.

The concept sounds good but the results are often mixed. If you use one of these tools and simply follow the templates they give you, your email will read like a spam message that won’t be taken seriously.

The best way to build long-term link popularity is to offer good content and features that provide real value to your audience. As people discover your website and realize its benefits, the likelihood of them linking to your website naturally increases.

There are several critical targets if you want to build up your link popularity without appearing to be a spammer. The first is good links from Yahoo and the Open Directory Project. Both of these sites are human based directories that have a lot of influence over search results. If your site is listed in the correct category and has a good description, links from these two websites are seen as validating you are the real thing.

The second place it’s important to have a link from is topic specific or niche directories. These are websites that are dedicated to news and information that is an exact match for what you provide online. If you have a website that deals with tractor parts, being listed on sites that focus on tractors is very important. In the case where a niche website doesn’t know about your website, it’s okay to ask them to link to your website. But your message should be personalized to them and also tell them the benefit or feature their users will get from linking to you.

Link popularity will continue to be an essential factor in successful search engine optimization and marketing initiatives for the foreseeable future. Links are a helpful tool for search engines trying to wade through billions of documents and find ones that are relevant to their users.

Can Too Much SEO Trigger A Google Penalty?

By definition, SEO is an optimization process, and as such should not trigger a Google penalty. But be warned that some practitioners of SEO use unsanctioned techniques that could actually harm the ranks of their sites, and make them vulnerable to a severe (and deserved) Google penalty. I advise clients to implement only “white hat” techniques that are both transparent and compliant with Google’s published guidelines.

Google’s use of automation has not yet evolved to the point where it can recognize many forms of spam. The Googlebot does not recognize most instances of cloaking, redirects, and cannot identify misapplied CSS. If a no sanctioned technique is delivering high ranks through deceptive practices, those ranks are clearly subject to a Google penalty of exclusion. Yet the desire for high ranks often trumps good sense, and site owners are willing to risk a Google penalty because they know that they could not possibly achieve those high ranks using sanctioned methods. But taking these kinds of risk is not part of genuine SEO. Techniques that “trick” the Googlebot will only last until technology catches up, and when it does – Google penalty.

There are times that overzealous SEOs can do things that may trigger a Google penalty inadvertently. Making multiple lists of keyword sets, links, or creating content with outrageous keyword densities are some ways to incur a Google penalty while intending to play within the rules. But if you create a site intended for human visitors, with pages/links/content that you would have no problem showing your competitors, and that reads like normal English, you’re very unlikely to trigger a Google penalty. Ethical SEO involves guiding site owners to high ranks through structural strength, relevant navigation and real content, not spamming or trickery.

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