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	<title>SEO India &#187; SEO Service</title>
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		<title>Changes in Google Algorithm Over the Time (Google Updates)</title>
		<link>http://www.snvinfotech.com/seo-india/google-algorithm-updates/</link>
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		<pubDate>Sat, 11 Apr 2009 19:39:02 +0000</pubDate>
		<dc:creator>SNV InfoTech</dc:creator>
				<category><![CDATA[SEO Updates]]></category>
		<category><![CDATA[google algorithm]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[SEO Service]]></category>
		<category><![CDATA[seo top 10 renking]]></category>

		<guid isPermaLink="false">http://www.snvinfotech.com/seo-india/?p=183</guid>
		<description><![CDATA[Algorithm update: Typically yields changes in the search results on the larger end of the spectrum. Algorithms can change at any time, but noticeable changes tend to be less frequent. As I am discussing about SEO top 10 ranking in Google I should not forget what several sites say about that. You can see alwhere [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="line-height: normal;"><strong>Algorithm update:</strong><span style="font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> Typically yields changes in the search results on the larger end of the spectrum. Algorithms can change at any time, but noticeable changes tend to be less frequent.</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">As I am discussing about SEO top 10 ranking in Google I should not forget what several sites say about that.<span id="more-183"></span> You can see alwhere that following are the mojor ranking factors for Google:</span></p>
<p class="MsoListParagraphCxSpFirst" style="line-height: normal;"><span style="font-size: 10pt; font-family: &quot;Verdana&quot;,&quot;sans-serif&quot;; color: black;">1. Inbound links<br />
2. Appropriate Meta Content<br />
3. Appropriate use of KWs on page<br />
4. Appropriate page content<br />
5. Hyperlinking within site.</span></p>
<p class="MsoListParagraphCxSpMiddle" style="line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> No doubt these all are very important but these are what that are taken under consideration by every SEO person.</span></p>
<p class="MsoListParagraphCxSpLast" style="line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">As all know that Google is frequently updating its algorithm. So what are the factors that you should more emphasize and which are the factors that should be taken lightly. So what is the current criteria for ranking in Google. Latest update-</span></p>
<p class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">A brief dissection of the criteria:</span></p>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Domain Trust/Authority</span></strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> &#8211; I think this was a factor that most SEOs did not      seriously feel until after the Florida update <span> </span>in November of 2003, but over the last      couple of years, has become the dominant factor in the success of rankings      at Google.The preferential treatment has reached new heights.Just in the last couple days, we&#8217;ve started seeing authority sites like      Technorati re-ranking for their tag pages on virtually every SERP they      target.
<p></span></li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> </span></p>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Anchor Text in External Links</span></strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> &#8211; While this is still a very powerful ranking tactic,      it&#8217;s not the powerhouse it once was, Today, my belief is that anchor text      has come to be regarded much as PageRank was after its dominance in the      algorithm &#8211; as a technique that SEOs have focused on gaming to such an      extent that much of it has become noise, and it&#8217;s only really valuable      when found in conjunction with other positive signals (or at least, this is      how Google thinks now, and their algorithm is still moving in transit      towards that destination).<br />
<span style="color: white;">_</span> </span></li>
<li class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">On-Page Keyword Usage</span></strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> &#8211; There&#8217;s little doubt that when I initially started doing SEO, even      Google was more susceptible to keyword stuffing. Incidentally, I think      this gave rise to the myth of keyword density as a ranking factor. Today,      it&#8217;s not lost all of its ranking power, but it still sits in the middle as      an essential element, but one where &#8220;more&#8221; won&#8217;t help you. </span></li>
</ul>
<ul type="disc">
<li class="MsoNormal" style="line-height: normal;"><strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Raw PageRank / Link Juice</span></strong><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"> –</span></li>
</ul>
<p class="MsoNormal" style="margin-left: 0.5in; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">When I say &#8220;PageRank&#8221; I&#8217;m referring to the original, egalitarian concept of links as votes, and the idea that every page and every link passes link juice in a similar fashion to help calculate the raw popularity of URLs in Google&#8217;s index. </span></p>
<p class="MsoNormal" style="margin-left: 0.5in; line-height: normal;"><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"><span> </span>In the early days of my SEO career, PageRank was everything. Manipulating rankings was as easy as getting a few high PageRank links, and this exploit, along with Google&#8217;s display of PageRank in the toolbar, built industries of link sellers and buyers we still see today. In 2003, PageRank was already on the decline as a ranking factor &#8211; a decline that has continued to this day. PageRank can still make some difference, but it&#8217;s much more effective for Google as a determining factor for inclusion in the index and comparison against duplicates &amp; scrapers.</span></p>
<p><span style="text-decoration: underline;"><span style="color: blue;">90% of the Rankings Equation Lies in These 4 Factors</span></span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;">Following graph represents the changes in Google criteria of ranking over the time.</span></p>
<p><span style="font-size: 12pt; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"><img class="aligncenter size-full wp-image-186" title="google-rankings-over-time1" src="http://www.snvinfotech.com/seo-india/wp-content/uploads/2009/04/google-rankings-over-time1.gif" alt="google-rankings-over-time1" width="597" height="485" /><br />
</span></p>
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