One needs to think carefully about Geo-targeting program to satisfy as many factors as possible. Geo-targeting will become very important for future SEO, it will provide more Relevant search results depending on the location as well as language.

That is, it is important to have servers located in the area where your website belongs to, so that, it appears in the country specific search results.

There are some points to keep in mind as far as Geo targeting SEO concerns-

Ø If there is an Australian web site and the client is other Australian then it is better to buy a Domain name .com.au by spending few dollars.

Ø As Web Hosting concerns, also here spend some extra dollars so that the website get hosted in the country that you are targeting.

Ø Use the type of wordings which your clients get understand and are familiar with. It is must to check spellings too.

As we know, that the ranking of a web site will differ in SERPS of different countries. Any one will want his/her site to be ranked first in SERPS of the country where his/her business gets targeted.

For a website to be ranked first, we require some Geo Targeting SEO strategies, like as I mentioned in above points that, The Domain Name should be used according to the country, i.e. if you target customer from Australia then domain name should be .au.

Then comes to Hosting, it is important that the web site should get hosted in a country where you are targeting. Otherwise, if your site is getting hosted by Australian company and its Servers are located somewhere in U.K. then your site will not rank well in SERPS of Australia.

Your business address should be placed in the footer of the Site so that Google will easily determine the location of the web site.

Another comes the inbound links, the more your site is getting links from UK web site, the higher your web pages will rank in Google uk, Same with the traffic, if the visitors visiting your Web site are more from UK via Google then it will rank higher on SERPS of UK.

It is very important while doing geo targeting SEO to check whether you are implementing essential factors or not because for good incrementation of SEO, we have to build websites which are rich in contents showing some brand so that more visitors or we can say targeted visitors will visits to site via Google which will help in increasing traffic to your Website that will surely increase your ROI.

Whats Better- SEO or PPC?

I think both organic seo and pay-per-click (PPC) campaigns have their respective places of importance. PPC (Pay Per Click) is like purchasing visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Its an easy and quick way to get top on listing. Let’s first quickly see what organic seo and pay-per-click mean.

What is Organic SEO?

“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity”. Organic SEO also known as natural SEO fetches you higher search engine rankings without paying for the placement. “Organic” or “Natural” search engine optimization (SEO). Generally speaking, organic SEO consists of optimizing your web pages to enhance their position in the naturally occurring search results.s Natural search engine optimization usually gives you a much higher return on investment than pay per click because maximum number of users click only on non sponsered links.

Organic SEO takes lots of effort and it often takes months to show some tangible results. You can achieve natural SEO by

• Getting quality inbound links
• Creating relevant content
• Optimizing Tags.

All these points have been covered in detail in various posts on this blog.

What is Pay-per-click?

Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service. The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days.

Pay-per-click programs get you visibility on the search engines according to the bid you are ready to place per click. By using PPC you can start getting quality clicks from the search engines within fifteen minutes of activating your website.

What to use – SEO or PPC?

It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which alternative offers the best return on investment? Which one is more easily managed?

It should be a mixture of both the methods.As a short term strategy pay per click gives you the clear advantage over SEO. It’s better to use your PPC campaign in the beginning so that your online presence gets relevant traffic from day one. But, the disadvantage is the cost involved. You should target the least competitive expressions and start getting traffic for them. In the mean time you can continue your organic SEO efforts. When you feel you are getting good traffic due to organic SEO, you can stop bidding for your keywords.

As I am discussing about SEO top 10 ranking in Google I should not forget what several sites say about that. You can see alwhere that following are the mojor ranking factors for Google:

1. Inbound links
2. Appropriate Meta Content
3. Appropriate use of KWs on page
4. Appropriate page content
5. Hyperlinking within site.

No doubt these all are very important but these are what that are taken under consideration by every SEO person.

As all know that Google is frequently updating its algorithm. So what are the factors that you should more emphasize and which are the factors that should be taken lightly. So what is the current criteria for ranking in Google. Latest update-

A brief dissection of the criteria:

• Domain Trust/Authority – I think this was a factor that most SEOs did not seriously feel until after the Florida update in November of 2003, but over the last couple of years, has become the dominant factor in the success of rankings at Google.The preferential treatment has reached new heights.Just in the last couple days, we’ve started seeing authority sites like Technorati re-ranking for their tag pages on virtually every SERP they target.

• Anchor Text in External Links – While this is still a very powerful ranking tactic, it’s not the powerhouse it once was, Today, my belief is that anchor text has come to be regarded much as PageRank was after its dominance in the algorithm – as a technique that SEOs have focused on gaming to such an extent that much of it has become noise, and it’s only really valuable when found in conjunction with other positive signals (or at least, this is how Google thinks now, and their algorithm is still moving in transit towards that destination).
  _
• On-Page Keyword Usage – There’s little doubt that when I initially started doing SEO, even Google was more susceptible to keyword stuffing. Incidentally, I think this gave rise to the myth of keyword density as a ranking factor. Today, it’s not lost all of its ranking power, but it still sits in the middle as an essential element, but one where “more” won’t help you.

• Raw PageRank / Link Juice –

When I say “PageRank” I’m referring to the original, egalitarian concept of links as votes, and the idea that every page and every link passes link juice in a similar fashion to help calculate the raw popularity of URLs in Google’s index.

In the early days of my SEO career, PageRank was everything. Manipulating rankings was as easy as getting a few high PageRank links, and this exploit, along with Google’s display of PageRank in the toolbar, built industries of link sellers and buyers we still see today. In 2003, PageRank was already on the decline as a ranking factor – a decline that has continued to this day. PageRank can still make some difference, but it’s much more effective for Google as a determining factor for inclusion in the index and comparison against duplicates & scrapers.

90% of the Rankings Equation Lies in These 4 Factors

Following graph represents the changes in Google criteria of ranking over the time.

[L]

Link Farm
Definition :
A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).
SEO use :
Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity
Definition :
The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.
SEO use :
More the link popularity better your ranking.

[M]

Mirror
Definition :
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.
SEO use :
Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags
Definition :
Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. These meta tags plays important role in ranking.
SEO use :
They are very important when it comes to listing your site in Search engines.

[N]

Natural Links
Definition :
Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.
SEO use :
These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements
Definition :
Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.
Example :
Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements
Definition :
Elements that are within direct control of the web site developer and are influential in determining search engine ranking.
SEO use :
These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.
Example :
META tags, page text, title tag text, site link structure

OutBound Links
Definition :
Links within a web site that are pointing to outside sites.
SEO use :
Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links
Definition :
Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.
SEO use :
These type of links are powerful in building link popularity.

[P]

Natural Links
Definition :
Google’s proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
SEO use :
Google claims that PR of a site plays a vital role in its ranking.

[R]

Ranking
Definition :
The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links
Definition :
A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.
SEO use :
They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot
Definition :
It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.
SEO use :
The way a Search Engines bot looks at your webpage affects your webpages ranking.
Example :
The name of yahoo’s bot is inktomi slurp.

Robots.txt
Definition :
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
SEO use :
You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine
Definition :
A database of information retrieved from indexing web pages from all over the web.
SEO use :
Example :
Google, Yahoo, MSN

Search Engine Optimization
Definition :
The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS
Definition :
Acronym for Search Engine Result PageS
SEO use :
The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider
Definition :
It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

L

Link Farm

Definition :

A link farm is a group of separate, highly interlinked websites for the purposes of inflating link popularity (or PR).

SEO use :

Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Link Popularity

Definition :

The popularity of your web site in the eyes of the search engine, based on the quality and quantity of links to and from your web site.

SEO use :

More the link popularity better your ranking.

[M]

Mirror

Definition :

In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases.

SEO use :

Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Meta Tags

Definition :

Meta Description Content, Keywords and Title are used in the head section of websites. There are 50 or 60 other tags but these are the 3 most commonly used. Their purpose is to provide extra information about the web page i.e. metadata. The most influential tags for search engine ranking are the Keywords tag and the Description tag.

SEO use :

They are very important when it comes to listing your site in Search engines.

[N]

Natural Links

Definition :

Links pointing to a web site created because someone found the web site useful and decided to link to it i.e. linked to it naturally.

SEO use :

These types of link are very powerful in the link popularity stakes as they identify a web site that is worth linking to and therefore has a better chance of being a quality resource of information. To increase your chances of earning natural links make sure your web site has a lot of quality content that is better than the competition.

[O]

Off-Page Factors/Elements

Definition :

Elements that are outside the direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

Search engines are relying more and more on these elements when determining ranking because they are more resistant to spamming / abuse.

Example :

Links pointing to a web site and anchor text in links pointing to web site.

On-Page Factors/Elements

Definition :

Elements that are within direct control of the web site developer and are influential in determining search engine ranking.

SEO use :

These elements are prone to keyword spamming and other similar forms of abuse so the search engines do not look to them as much as off-page elements when determining ranking.

Example :

META tags, page text, title tag text, site link structure

OutBound Links

Definition :

Links within a web site that are pointing to outside sites.

SEO use :

Do not affect link popularity but care must be taken not to link to a web site that may get you banned

One-way Links

Definition :

Links to a web site that are not reciprocated i.e. no link exists to the web site that is doing the linking.

SEO use :

These type of links are powerful in building link popularity.

[R]

Ranking

Definition :

The position within search engine results that a web site reaches for a particular search phrase.

Reciprocal Links

Definition :

A reciprocal link occurs when a web site links to a site and in turn the linked-to site links back to the linking site i.e. the link is reciprocated by both parties.

SEO use :

They aid in driving traffic to a web site and in some cases also add to site’s link popularity .

Robot

Definition :

It refers to software programs that scan the web also called spider or bot. It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Robots.txt

Definition :

Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEO use :

You can specify what pages to index or what search engine spiders are allowed to index the web site e.g. you can specify that Google’s spider is allowed but not Yahoo’s spider. Useful to stop a web site from being indexed by accident if it is still under construction of if you want certain areas of the web site to be hidden from the spider.

[S]

Search Engine

Definition :

A database of information retrieved from indexing web pages from all over the web.

SEO use :

Example :

Google, Yahoo, MSN

Search Engine Optimization

Definition :

The process of modifying a web site’s content, structure and link popularity to maximise the chances of a higher ranking within search engine results.

SERPS

Definition :

Acronym for Search Engine Result PageS

SEO use :

The higher your website ranks in SERPS for your keywords the more the visitors your website will attract.

Spider

Definition :

It refers to software programs that scan the web.It is important that your web site is indexable by a spider otherwise it may not visit some pages. A common method used to ensure that it indexes all the most important web pages is to include a site map on your site.

SEO use :

The way a Search Engines bot looks at your webpage affects your webpages ranking.

Example :

The name of yahoo’s bot is inktomi slurp.

Site Map

Definition :

A special page on a web site that contains a tree-like representation of the link structure of the site.

SEO use :

It allows a search engine spider to index all the most important pages of the site with ease because it can access them all from one page. A link to the site map should be clearly accessible/indexable from the home page at least.

Example :

Stop Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords.

SEO use :

Using less of these words in your websites helps increase the keyword density of your original keyword.

Example :

Spam

Definition :

In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page.

SEO use :

Spam could be ground for banning .

[T]

TITLE Tag

Definition :

The TITLE tag is used to specify what text appears at the top of a browser window when visiting a web page. It also appears as the link text when your web site appears in search engine results.

SEO use :

Title Tags influence rankings to a good extent, so spending time on them is worth it .Ensure that the right text is in it (i.e. include keywords / keyphrases relevant to the web page).

TITLE Text/Attribute

Definition :

Text that be attached to any HTML tag and appears when the mouse is positioned over the relevant tag content.

SEO use :

If used properly it can influence Search Engine Ranking.

[U]

UnEthical SEO

Definition :

The opposite to Ethical SEO. It involves employing underhand or illegal activites to increase search engine ranking.

SEO use :

UnEthical SEOs can get your sites banned from a search engine forever.

Thats all about the SEO Terminology from my side..

SEO Terminology by SEO Consultant India : SNV InfoTech

[F]

Filter Words

Definition :

Words such as; is, am, an, for, do, was and the. Words that search engines consider irrelevant as keywords. These are also known as stop words.

SEO use :

Minimum usage of these words will increase keyword density.

[G]

Gateway Page

Definition :

A gateway or doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific key phrase. Doorway pages rarely are written for human visitors.

SEO use :

Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Google Dance

Definition :

“Google dance” is an unofficial term that refer to the period when Google is performing the update to its index.

Definition :

While the update is in progress, search results for each of Google’s nine datacenters are different. This can cause fluctuations in your ranking in google.

[H]

Hits

Definition :

Requests made to your Web site or clicks to your sites URL

SEO use :

The more the hits the more popular you are.

[I]

IBL(InBound Links)

Definition :

Any link on another page that points to the subject page.

SEO use :

The number of IBLs to a page increases its popularity with the Search Engines.

Example :

If you link to this page for the phrase SEO terminology then thats a IBL from your page to ours.

[K]

Key Phrases

Definition :

A group of keywords put together make a key phrase.

SEO use :

Search engine optimization is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Example :

A keyphrase for this page would be “SEO terminology “.

Keyword Density

Definition :

The number of times a specific keyword appears on a page compared to the number of words on a page.

SEO use :

Higher the keyword density* better your chances of ranking ahead for that keyword.

Keyword Research/ Keyword Analysis

Definition :

The process of analyzing a subject area or web site with the goal of identifying keywords that best describe the subject area/web site.

SEO use :

Identifying keywords that have low listing but high search frequency can help you optimize your pages better.

Example :

Wordtracker.com and google adwords provide useful keyword suggestions.

Keyword Stuffing / Keyword Spamming

Definition :

The process of stuffing a web page with keywords related or not related to the theme of the web site in a high amount as an attempt to trick the search engines is known as keyword stuffing.

SEO use :

While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (i.e. lists of disconnected keywords).

Example :

Wordtracker.com and google adwords provide useful keyword suggestions

SEO Terminology by SEO consultant India : SNV InfoTech

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On Page” simply refers to the text and content on your web site pages. On Page SEO simply means editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

This includes several steps like putting h1 tags on pages, URL optimization, Sitemap generation, title tag optimization, meta tags optimization, alt tags putting into pages for the images etc.

If you are doing on page SEO for any page the following points should be considered.

• Make sure that you have unique content on every single page. Duplicate content may cause google Penalty for your site.
• Make sure that your meta-tags are arranged correctly – your page title tags and description tags should describe the content of your different web pages. The page title tags should be less then or equal to 65 characters and the description tags more detailed but less then 150 characters.
• Make sure that the headings are properly inserted using H tags.
• URL’s play a very important role in SEO so Make sure that URL’s of Pages are Optimized correctly.
• Make sure that the links within your site are complete i.e. use the complete URLs for the pages instead of just the pages name.
• Make sure that you correctly optimize the alt tags for your images.
• Make sure that yoursitename.com and www.yoursitename.com are both referring to your site. Make proper use of 301 redirect to ensure that there is only one version of your home page.
• Do not provide any link to site that you don’t trust this may lower your ranking.
• Make sure that your site is free of errors, use w3c validation rules to check that.
• Avoid to use Blackhat techniques of  SEO.

If you follow these guidelines you are on your way towards good on page SEO and to good rankings in the search engines.

On-page search engine optimisation is very important and below are 9 tips to help ensure you get the most from it:

1. Page Titles – Need to be unique, relevant, individual per page and most importantly contain your main keywords and these shout what your page is about so get them right.
2. META Descriptions – should be unique per page, include your keywords and be good sales copy as this will be displayed more often than not in the search results and is key to getting a searcher to click on your entry.
3. Content – This must be unique, good quality and contain your main keywords but do not spam it to the extent where the copy does not read properly as it will never convert.
4. Internal Linking – use keywords in the links you use to link the pages of your website together as this will increase the value of the link and the perceived relevance of the page you are linked to.
5. Headers – Make proper use of your headers starting with your prime title as a H1 and work down as this will be used to decide which phrases are most important on your page.
6. Alt Tags – Primarily used by screen readers to interpret an image to a visually impaired person, the search engines also use these to find out what the picture is about, so be sure to use your keywords where appropriate.
7. Sitemap – ensure you have a sitemap and that it is linked off of your homepage as this will ensure all of your websites pages get found and crawled.
8. Validate – go to the W3C website and ensure that your website validates. If it does it will be easier to crawl and the robots are less likely to get stuck on your site and give up.
9. Get a Blog – Blogs are fantastic as the search engines love fresh unique content and Blogs ensure they get it. Also its a great way of becoming a source of knowledge for your industry and will see you gaining more links and business.