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What is spamdexing?

Spamdexing means repeating irrelevant phrases, to increase the relevancy of resources indexed by a search engine. Some consider it to be a part of search engine optimization. Putting content on a Web page that produces the results that satisfy the spamdexer but usually dissatisfy the search engine users.

“Spamdexing,” is a combination of spamming — sending user’s unsolicited information and “indexing.”

Examples of spamdexing:

1)Stuffing keywords hundreds of times in the content of the web page to make it keyword rich to increase the relevance of the page for the keyword. Keywords can be used in hidden text so that user can’t read it but search engines crawler will read it.

2)Stuffing keywords that are unrelated to the service that your website provides for the purpose of increasing visits on your website.

Example: The word SEO can be spamdexed on a page of the website providing software development services.

3)Trying to capture a competitor’s traffic by listing their name or trademarks in the meta tags (Copyright).

  • Putting keywords as hidden or invisible text by making font color same as the background color, using a tiny font size or hiding them within the HTML code such as no frame sections, or no script sections.
  • Stuffing keywords to increase its appearance on the web page in order to increase the relevancy of the page for the keyword.
  • Putting links where visitors will not see them in order to increase link popularity.
  • Creating low-quality web pages that are stuffed with very similar key words and phrases. They are designed to rank highly within the search results.
  • Taking the user to another page without his or her intervention.
  • Sending to a search engine a version of a web page different from what web surfers see.
  • In link spamming a spammer may create multiple web sites at different